business startup

Episode 12- Erica Schuppe on Growing a Trauma-Informed Multidisciplinary Pediatric Practice

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Erica Schuppe

Growing a Trauma-Informed Multi-Disciplinary Pediatric Practice

Erica Schuppe is the owner of Wild Roots Therapy in Billings, Montana. Her multi-disciplinary practice includes occupational therapists and a counselor who use a team-based approach to support families with children who have experienced trauma. In this episode, we learn how Wild Roots stays sustainable even with a clientele consisting of 80-90% Medicaid clients! Erica shares all about growing her practice and how she feeds her own soul as an OT entrepreneur. In this episode, Erica shares:

  • How her experience as a foster and adoptive parent influenced her work as an occupational therapist

  • Her training in the Neurosequential Model of Therapeutics by Dr. Bruce Perry of the Child Trauma Academy

  • How she manages a practice taking 80-90% Medicaid clients.

  • How you should research what Medicaid will reimburse in your state before you start a private practice.

  • How Erica supplements her clinic-based income with presentations, assessments, and consulting.

  • How she re-branded her business after many years in private practice as a solopreneur to a whole team under the new name: Wild Roots Therapy in 2018.

  • How she chose the name for her business (always a fun story to hear from an entrepreneur!).

  • How she doubled her space and her staff within 18 months of re-branding!!

  • Communication in a multi-disciplinary office.

  • How business coaching has played a role in her development as an entrepreneur.

  • Keeping a growth mindset as a business owner.

  • Erica’s number one tip for getting un-stuck as an entrepreneur.

  • How Kate Northrup’s book “Do Less” inspired her work.

  • Time being your most valuable commodity…and why you should hire people to help you!

  • How the intake process works at her practice.

  • The benefits and caveats of electronic medical records (EMRs)

  • Why you should get your finances in place the second you start your business.

  • Why hiring the right people is key in managing a business.

  • How to have good boundaries and open-hearted communication with your staff.

  • Why being a fieldwork supervisor can generate some of the best employees for your business.

  • How you can use the Enneagram to build and balance your team in your business.

You can check out Erica’s practice at www.wildrootstherapy.org, follow Wild Roots Therapy on Facebook, or connect with her on Instagram @wildrootstherapy

Thanks for coming on the show Erica and sharing all your wisdom with the MYOTBiz listeners!

MYOTBiz Listeners! Weigh in here! I have NO idea if people actually read these blog posts. Will you just make a one word comment below (like: YES!) to let me know if you read these show notes? I WANT to keep doing it if people are reading! TELL ME WHAT YOU WANT! I love you all and am thankful to you for listening! 😘



Episode 11- Building Multiple Streams of Income with Kelly Beins

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Kelly Beins

on Building Multiple Streams of Income as an O.T. Entrepreneur

This rock-star occupational therapy business owner is building an empire! :)

Kelly Beins is an occupational therapist and owner of Occupational Therapy Consulting, LLC in Frederick, Maryland, and the author of the Ovis the Sheep books that make learning about sensory processing FUN for children and families. She’s also working on designing telehealth opportunities for clients and developing online courses in the future too! Kelly shares so much wisdom in this episode about starting and growing her business. Grab your pen and paper, or be prepared to take notes on your phone! We cover the following topics:

  • Starting small and being fiscally responsible as you get started

  • The importance of personal connections and relationships in business…how Kelly found a publisher for her first book.

  • How her idea for her book grew out of her practice and how it solves a problem for parents.

  • How her practice always includes parents in their child’s treatment sessions in a “parent partnership” model.

  • Kelly’s expert tips for managing a treatment session with the parent present along with the child and how to manage parent expectations about therapy.

  • Kelly’s succinct and clear approach to conducting a client intake call that is efficient and effective in booking clients…and how to regain control of an intake call when it is going way too long. :)

  • How she rents clinic space for additional revenue.

  • What other business ideas she’s working on…

  • Kelly’s wisdom on how to grow your business sustainably (this is around the 50 min mark)

  • What Kelly’s work week looks like as a successful clinic owner (hint: she block schedules!!! and has structured her schedule to have very minimal direct service responsibilities)

  • Kelly’s favorite business podcasts and books:

    • The Life Coach School Podcast (love/hate relationship with this one) :)

    • Small Business Boss Podcast

    • Biz Chicks Podcast

    • Anything by John Maxwell for mindset

    • Book: Start with Why by Simon Sinek

    • Book: Good to Great by Jim Collins

    • Book: This I Know by Terry O’Reilly

    • Book: You are a Badass at Making Money by Jen Sincero

    • Anything by Brene Brown

  • The biggest fail-learn Kelly’s experienced in her business and how it caused cash flow to suffer and caused stress and what she learned from it.

  • Kelly’s advice about hiring a good team. Surround yourself with good people!

Thanks for coming on the show and sharing your wisdom with OT business owners, Kelly!

Kelly’s clinic website, Occupational Therapy Consulting, LLC: https://www.otc-frederick.com

Kelly’s clinic website, Occupational Therapy Consulting, LLC: https://www.otc-frederick.com and Facebook page: https://www.facebook.com/OTCfrederick/

Kelly’s Instagram: @kbeinsOT

Ovis' webpage: https://www.otc-frederick.com/ovis-the-sheep/

Ovis’ facebook page: https://www.facebook.com/OvisHasTrouble/

Episode 10: Making Sacrifices for Long-Term Business Goals- Mindset Matters!

This was my first impromptu solo episode where I share an epiphany I had in a random conversation with my sister about sacrificing as an entrepreneur in order to grow your business.

Delaying immediate gratification does NOT have to feel like a sacrifice if you keep the end goal in mind! Mindset matters.

If YOU need help figuring out what is needed to launch or grow your business, I can help…now that I have more time for more business coaching clients! :) Click here for info on how to book a FREE 15-minute consult call with me to get started taking ACTION!

Cheers to your growth and success as an entrepreneur!

Episode 7: My $10,000 Mistake (a.k.a. What NOT To Do When Starting Your Business)

You know that old show “What NOT To Wear”? Well this episode of MYOTBiz is the OT business podcast version of that show. Here’s my list of what NOT to do when starting your business. A few of these I learned from experience (you’ll hear about my 10K mistake…I’m SO embarrassed to admit this one…and honestly, thought about editing it out of the recorded podcast more than once. But I kept it in to stick by my promise to always be honest with you all, even if it makes me not look good.)

(Links are Amazon affiliate links- MYOTBiz is not monetized right now- it is a labor of love, so if you purchase any of these books, please go through the link! Gives me a tiny bit of income at no additional cost to you. Thanks!)


Drum roll please…..the 9 Things NOT To Do When Starting Your Business:

  1. Don’t offer too many types of services. The riches are in the niches, folks...and so is your sanity.  Start by offering ONE really good service and DON’T start another until that one is successful (or totally bombs).

  2. Don’t hire quickly.  Sometimes we are growing (a good thing!) and get desperate for help.  Hiring quickly just to fill the opening will usually be twice as much work in the long run.  Slow growth is not bad.

  3. Don’t think you can do your books on your own. YOU CAN’T.  Run, do not walk, to hire the nearest bookkeeper or accountant who can help manage your finances.

  4. Don’t price your services too low.  People value what they pay for.  We are all helpers by nature and want to help people.  If you want to give away services, offer scholarships...but keep your prices high so people will value your services.

  5. Don’t pay for an expensive website or logo.  I spent way too much on mine and almost immediately regretted it, even though I love it.  There is no way to tell if it was helpful to my business, but in retrospect, I think learning good copywriting is MUCH more beneficial than a pretty website or logo. Read “Building a StoryBrand” by Donald Miller and “This Book Will Teach You How to Write Better” by Neville Medhora. DIY website builders work great. I recommend Squarespace for aesthetics and for ease of use.

  6. Don’t wait to manage your cash flow. I’ve said it once and I’ll say it again: read Profit First by Mike Michalowicz.  WISH I had done this when starting out!!

  7. Don’t buy expensive equipment you don’t truly need. Constraints make us more creative.  Ask yourself: “Do I really NEED this?” before every business purchase. (Which, you might notice, I SHOULD have done before paying designers for a fancy website and logo.) :)

  8. Don’t be afraid to consult a lawyer. You must ask a lawyer if you’re in doubt about any legal issue. Get a good referral to an honest lawyer, ask your question(s), cough up the $300/hour, and move on with confidence that you’re legally in the clear. Here’s the NOLO Press book I used to set up my California corporation.

  9. Don’t be afraid to spend money on a business coach when you are just starting out. This was extremely helpful to me in the early years (and NOW…just did a session last week with a business consultant to advise me about scaling and expanding my business to multiple locations in different states.)

Will you be honest and share a mistake you’ve made in your business start up? What did you learn from it? Comment below!