marketing

Episode 11- Building Multiple Streams of Income with Kelly Beins

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Kelly Beins

on Building Multiple Streams of Income as an O.T. Entrepreneur

This rock-star occupational therapy business owner is building an empire! :)

Kelly Beins is an occupational therapist and owner of Occupational Therapy Consulting, LLC in Frederick, Maryland, and the author of the Ovis the Sheep books that make learning about sensory processing FUN for children and families. She’s also working on designing telehealth opportunities for clients and developing online courses in the future too! Kelly shares so much wisdom in this episode about starting and growing her business. Grab your pen and paper, or be prepared to take notes on your phone! We cover the following topics:

  • Starting small and being fiscally responsible as you get started

  • The importance of personal connections and relationships in business…how Kelly found a publisher for her first book.

  • How her idea for her book grew out of her practice and how it solves a problem for parents.

  • How her practice always includes parents in their child’s treatment sessions in a “parent partnership” model.

  • Kelly’s expert tips for managing a treatment session with the parent present along with the child and how to manage parent expectations about therapy.

  • Kelly’s succinct and clear approach to conducting a client intake call that is efficient and effective in booking clients…and how to regain control of an intake call when it is going way too long. :)

  • How she rents clinic space for additional revenue.

  • What other business ideas she’s working on…

  • Kelly’s wisdom on how to grow your business sustainably (this is around the 50 min mark)

  • What Kelly’s work week looks like as a successful clinic owner (hint: she block schedules!!! and has structured her schedule to have very minimal direct service responsibilities)

  • Kelly’s favorite business podcasts and books:

    • The Life Coach School Podcast (love/hate relationship with this one) :)

    • Small Business Boss Podcast

    • Biz Chicks Podcast

    • Anything by John Maxwell for mindset

    • Book: Start with Why by Simon Sinek

    • Book: Good to Great by Jim Collins

    • Book: This I Know by Terry O’Reilly

    • Book: You are a Badass at Making Money by Jen Sincero

    • Anything by Brene Brown

  • The biggest fail-learn Kelly’s experienced in her business and how it caused cash flow to suffer and caused stress and what she learned from it.

  • Kelly’s advice about hiring a good team. Surround yourself with good people!

Thanks for coming on the show and sharing your wisdom with OT business owners, Kelly!

Kelly’s clinic website, Occupational Therapy Consulting, LLC: https://www.otc-frederick.com

Kelly’s clinic website, Occupational Therapy Consulting, LLC: https://www.otc-frederick.com and Facebook page: https://www.facebook.com/OTCfrederick/

Kelly’s Instagram: @kbeinsOT

Ovis' webpage: https://www.otc-frederick.com/ovis-the-sheep/

Ovis’ facebook page: https://www.facebook.com/OvisHasTrouble/

Episode 8: Serving Others by Starting a Podcast and Membership Site - Interview with Mandy Chamberlain!

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Mandy Chamberlain, MOTR/L


“It’s those connections with people that get lost sometimes because we’re in business mode…it really comes down to serving from the heart…really trying to be a good businesswoman…serving my clients…and being true to myself.”

OT Entrepreneurs! This was the BEST interview. Sooooo many great business tips from Mandy Chamberlain of Seniors Flourish and the Learning Lab!  I simply can’t list how much I learned from this rock-star online OT business owner.

 Here’s a run-down of what we discussed:

5:00 The start-up story of Seniors Flourish 

6:20 Mandy dispels the online business myth of “if you build it, they will come!”

7:10 How building a relationship online and supporting others can boost your business…and possibly make you start podcasting. Don’t be afraid to just try!  Everyone has doubt in new endeavors!

10:45 Why you must figure out who your audience is, speak to them, and know where they hang out on social media.

13:40 Amy Porterfield’s trainings were helpful.

16:50 How Mandy started the membership site by focusing on connections, building an email list, and SERVING OTHERS. LISTEN to the questions your customers are asking when you are first starting out! Be open to feedback, growth, and change.

23:40 Pricing- why she decided to price her membership site at a low rate for the extremely high value it offers her customers. [Laura oohs and aahs over the site at this point and encourages everyone to go check it out.  Crazy deal for the value she offers.  Unbelievable!]

29:00 She built her own website!!!!!!!  Mapped it out on paper first and then taught herself to code and used Wordpress plug-ins to design what she wanted.

31:09 “The Membership Guys” podcast was helpful.

32:20 How you can build your business by thinking about who you’re serving and what THEY want. 

35:00 Why doing online business is STILL WORK (ie, not “passive” income).

36:15 How Mandy organizes her time and tasks each week. 

37:14 Why entrepreneurs truly love working and have a tendency to over-work.

39:00 Mandy spills the beans that she hates marketing. [Laura’s comment: What?? But she’s SO good at it!]

40:00 Mandy’s marketing: email lists, free webinar with an offer at the end, FB lives, “challenges”, Instagram.  (Focus on connection!)

42:15 The webinar that didn’t go as planned…and what Mandy learned from it.

45:06 Discussion about email funnels

48:15 Mandy gives tips for doing Facebook Live.

50:25 Why you should let people see behind the scenes of your business on social media. Get outside of your comfort zone! 

51:45 Tips for scheduling Facebook Live [Laura’s comment: I gotta start doing these!]

53:45 Why you may not need a super pretty logo and website…

56:40 Why you should take one small step and just do it!

57:45 Why you should listen to your customer and hold your own ideas loosely.

59:45 The one thing that most improved Mandy’s effectiveness as a business owner.

My favorite quote from the interview: “It’s those connections with people that get lost sometimes because we’re in business mode…it really comes down to serving from the heart…really trying to be a good businesswoman…serving my clients…and being true to myself.”

 I love Mandy. I was a fan of hers before this interview but now I just feel connected to the heart behind her business.  Don’t you?!  After the interview I found out she has like 13,000 followers on Instagram. So now I feel like I need to have her back on to do another episode JUST about Instagram and OT business!

Connect with Mandy at www.seniorsflourish.com and check out the Learning Lab! You can also find her on Instagram @seniorsflourish and Facebook.

Pick an action item from this episode!  I’m going to try a FB Live (am terrified but I’m going to do it!)…what small step are you going to take? Comment below in one sentence or less!

P.S. If you’re looking for information about the Therapy in the Great Outdoors retreat that I announced at the end of this episode, click here.

Episode 1: Mind Your OT Business Podcast!

Welcome to the Mind Your OT Business podcast! In this first episode, I tell the story of my path to business ownership and share why I’m starting this podcast FOR and BY occupational therapy entrepreneurs. We talk all about what it means to be empowered and equipped to be a savvy and successful entrepreneur as an occupational therapy business owner…and what exactly this podcast will be all about. Please subscribe, comment, and let me know what YOU want to hear on the podcast. This is all about getting you the info you want and need as an OT business owner!

Here are the links for you to take ACTION on any of the content from this first episode:

March 2011 American Journal of Occupational Therapy article- Wanted: Entrepreneurs in Occupational Therapy by Anderson & Nelson

April 2017 Australian Occupational Therapy Journal article- Learning Management by Self-Employed Occupational Therapists in Private Practice by Milsteed, Redmond, & Walker

Get your FREE resources (SUPERBILL template + ENTREPRENEUR CHECKLIST) from Laura here.